TM HOLDING LLCBRAND IDENTITY / 2026
TM HOLDING LLCIDENTITY GUIDELINES
Concept aviation photograph
TM monogramTM HOLDING LLC

Aviation. Maritime.
A long-term horizon.

BRAND IDENTITY & APPLICATIONS · 2026

TM HOLDING LLCIDENTITY GUIDELINES
01 / FOUNDATION

A clear perspective

Purpose.
Precision.
Continuity.

A private Qatar Financial Centre holding company focused on civil aviation and maritime assets.

Our identity reflects a measured approach to acquisition, ownership, management and leasing. It is calm, deliberate and precise.

DOHA, QATARPRIVATE HOLDINGEST. 2026
TM HOLDING LLCIDENTITY GUIDELINES
02 / SIGNATURE

The primary identity

TM monogramTM HOLDING LLC
تي ام هولدنج ذ.م.م

The original interlocking TM combines an aircraft wing, a stabilising pillar and a maritime keel. The wordmark carries the legal entity name.

Use supplied outlined SVG artwork. The Arabic legal name is a separate text line, never a decorative imitation.

TM HOLDING LLCIDENTITY GUIDELINES
03 / CONSTRUCTION

Wing. Pillar. Keel.

TM monogramORIGINAL GEOMETRY / 500 × 500

The swept wing / aviation

The upper bar of T evokes aerodynamic efficiency and a long-range perspective.

The vertical pillar / stability

The central spine connects T and M, expressing continuity and investment resilience.

The prow & keel / maritime

The lower chevron anchors the mark in civil maritime ownership. Preserve its facets, proportions and framing.

TM HOLDING LLCIDENTITY GUIDELINES
04 / CONFIGURATIONS

One identity. Three formats.

TM monogramMONOGRAM

Compact applications · 32 px minimum

Vertical identityVERTICAL SIGNATURE

Primary centred composition

Horizontal identityHORIZONTAL SIGNATURE

Documents · narrow spaces

TM HOLDING LLCIDENTITY GUIDELINES
05 / SPACING

Room to breathe

X = KEYSTONE HEIGHTTM monogramMINIMUM CLEAR SPACE · 1.5X ON EVERY SIDE

Protected space

X is the height of the central keystone (32 units in the master). Keep at least 1.5X (48 units) clear on every side.

Minimum reproduction

Framed mark: 64 px screen / 18 mm print.
Core mark: 32 px / 10 mm.
Vertical signature: 180 px / 45 mm.
Horizontal signature: 280 px / 65 mm.

CHECK LEGIBILITY AT FINAL OUTPUT SIZE

TM HOLDING LLCIDENTITY GUIDELINES
06 / COLOUR

Graphite & bronze

GRAPHITE

HEX #323438
RGB 50 / 52 / 56
CMYK ≈ 11 / 7 / 0 / 78

PRIMARY BACKGROUND
BRONZE

HEX #BD9973
RGB 189 / 153 / 115
CMYK ≈ 0 / 19 / 39 / 26

IDENTITY & ACCENTS
WHITE

HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0

HEADINGS & DOCUMENTS
SILVER

HEX #B3B4B8
RGB 179 / 180 / 184
CMYK ≈ 3 / 2 / 0 / 28

SECONDARY TEXT

The original faceted gold is reserved for the primary mark. Use the supplied flat bronze variant for one-colour reproduction. CMYK values are starting approximations; approve physical proofs. No Pantone equivalence is asserted.

TM HOLDING LLCIDENTITY GUIDELINES
07 / TYPOGRAPHY

Quiet authority

DISPLAY / CINZEL REGULAR
Aviation.
Maritime.

Uppercase headings · regular weight
Tracking 0.06–0.10 em · generous leading

TEXT / LATO REGULAR
The value of
a long-term view.

Body 16–18 px · line height 1.65–1.75
Sentence case · clear, restrained language

تي ام هولدنج ذ.م.م

ARABIC / AMIRI REGULAR

Cinzel and Lato are open-source alternatives within the Roman display / clean sans-serif tradition of the visual reference. Self-hosted under the included OFL licences.

TM HOLDING LLCIDENTITY GUIDELINES
08 / CONTRAST

Controlled contrast

TM monogramORIGINAL GOLD ON GRAPHITE
TM monogramORIGINAL GOLD ON WHITE · LARGE MARK ONLY
White monogramWHITE ON BRONZE · NON-TEXT USE
Photo backgroundWhite monogramWHITE ON DARKENED PHOTOGRAPHY

Use white or graphite for small readable text. Bronze is an accent; it is not a substitute for sufficient text contrast.

TM HOLDING LLCIDENTITY GUIDELINES
09 / CONSISTENCY

Protect the signature

TM monogram01 / DO NOT STRETCH
TM monogram02 / DO NOT ROTATE
TM monogram03 / NO GLOWS OR EFFECTS
TM monogram04 / DO NOT REDUCE CONTRAST

Preserve the original faceted fills and octagonal frame. Do not add gradients, effects, extra framing or new symbols. Use the approved flat variant when a process cannot reproduce the facets.

TM HOLDING LLCIDENTITY GUIDELINES
Aviation photography direction
10 / PHOTOGRAPHY

Subject. Space.
Natural light.

One clear subject. Credible proportions. Calm surroundings.
Cool neutral grades and restrained highlights.

CONCEPT IMAGERY · NO FLEET OWNERSHIP REPRESENTED
TM HOLDING LLCIDENTITY GUIDELINES
11 / STATIONERY

An understated introduction

TM monogramTM HOLDING LLC
TM monogramTM HOLDING LLC
NAME SURNAME

Corporate Representative

[email protected]
Doha, State of Qatar
Established in Qatar · 2026

85 × 55 mm · 3 mm bleed · 5 mm safe margin.

Graphite reverse, white front. Optional restrained bronze foil on the monogram. Contact details shown are layout placeholders.

TM HOLDING LLCIDENTITY GUIDELINES
12 / DOCUMENTS

A precise first impression

DOHA · [DATE]

Corporate introduction

Dear [Recipient],

TM Holding LLC is a Qatar Financial Centre company focused on the acquisition, ownership, management and leasing of civil aviation and maritime assets.

This correspondence accompanies transaction-specific documentation and relevant corporate records.

Yours sincerely,
[Authorised signatory]

TM HOLDING LLC · DOHA, QATAR
Regus Business Centre, No. 67 · Doha, Qatar
TM monogramTM HOLDING LLC
PRIVATE CORRESPONDENCE

A4 / 210 × 297 mm · 22 mm margins. Template text only; each external letter requires authorised review.

TM HOLDING LLCIDENTITY GUIDELINES
Concept of TM identity on an aircraft tail
13 / AVIATION APPLICATION

A mark on the horizon

Graphite tail. Bronze signature. One continuous accent line.

CONCEPT MOCKUP · NOT AN OWNED AIRCRAFT · ENGINEERING & OEM APPROVAL REQUIRED
TM HOLDING LLCIDENTITY GUIDELINES
Concept of TM identity on a yacht transom
14 / MARITIME APPLICATION

Made for the water

Brushed bronze lettering on a dark transom. Restrained scale.

CONCEPT MOCKUP · NOT AN OWNED VESSEL · MATERIAL & FIXING SPECIFICATIONS TO BE APPROVED
TM HOLDING LLCIDENTITY GUIDELINES
15 / DIGITAL

A coherent digital presence

DOHA
TM monogramTM HOLDING LLC
☰
Aviation hero prototype
PRIVATE HOLDING COMPANY

Aviation. Maritime.
A long-term horizon.

Ownership, management and leasing.

↓
TM HOLDING LLC

A considered approach
to ownership

Established in Doha. A long-term perspective.

DOHA
TM monogramTM HOLDING LLC
☰
Aviation hero prototype
PRIVATE HOLDING COMPANY

Aviation. Maritime.
A long-term horizon.

Ownership, management and leasing.

↓
TM HOLDING LLC

A considered approach
to ownership

Established in Doha. A long-term perspective.

Desktop and mobile composition prototypes. Centred signature, measured uppercase display, full-bleed photography and generous section spacing.

TM HOLDING LLCIDENTITY GUIDELINES
16 / INTERACTION

Movement with purpose

LIVE COMPONENT DEMO

A long-term
horizon.

Section reveal

Opacity 0 → 1 · vertical offset 28 → 0 px.
Duration 1,600 ms · cubic-bezier(.16,1,.3,1).

Image & controls

Image hover scale 1 → 1.035 over 1,400 ms.
Slow contour and light movement in backgrounds.
Respect reduced-motion preferences.

SUBTLE DEPTH · SLOW MOTION · CLEAR CONTENT

TM HOLDING LLCIDENTITY GUIDELINES
17 / DELIVERY

One source of truth

Identity masters

Monogram SVG ↗Vertical signature SVG ↗Horizontal signature SVG ↗White monogram SVG ↗

Original symbol geometry and outlined English wordmarks. Keep the supplied artwork, faceted gold or approved flat reproduction colours.

Before external use

Keep corporate contact details current. Confirm current QFC registration and licensed activities. Obtain approval of transaction-specific end-use and corporate documents.

Mockups demonstrate identity applications. They do not establish asset ownership, orders, partnerships or regulatory certification.

View the corporate website ↗
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